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Design trends for 2025: creative leaders share their vision for the future

Design trends for 2025: creative leaders share their vision for the future

We speak to the great and the good to get the temperature of the industry as we head into the halfway point of the 2020s.

We speak to the great and the good to get the temperature of the industry as we head into the halfway point of the 2020s.

Written BY:

Written BY:

Tom May

Tom May

4 November 2024

4 November 2024

1. AI moves to the final output

The conversation around AI has shifted dramatically. Whether you love it or hate it, one thing's for sure: you can no longer ignore it.

Some, like creative director Michael Freimuth, are giving it a cautious welcome. "As a relatively early adopter, I've enjoyed seeing creatives become less intimidated by AI and more experimental with it," he says. "Using it in more practical applications as a tool has been a nice antidote to the 'deer in headlights' vibe from last year. Understanding its limits and strengths, as well as when it's creatively soul-sucking and awful versus experience enhancing, feels like progress."

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© 2024 ATLA*

CHICAGO* & MEXICO CITY*

Tuesday, December 3, 2024

3:43:59 PM

If you're interested in developing a project with us, please schedule a call. We're passionate about creating brands across various industries and markets.

  • DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

© 2024 ATLA*

CHICAGO* & MEXICO CITY*

Tuesday, December 3, 2024

3:43:59 PM

If you're interested in developing a project with us, please schedule a call. We're passionate about creating brands across various industries and markets.

  • DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

© 2024 ATLA*

CHICAGO* & MEXICO CITY*

Tuesday, December 3, 2024

3:43:59 PM