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Are we sleepwalking into success addiction?

Are we sleepwalking into success addiction?

In a world that rewards relentless hustle, it's easy to lose sight of what's important. In this deeply personal article, award-winning creative director Radim Malinic explores what happens when the pursuit of achievement takes over, leaving our health, happiness, and purpose in its wake.

In a world that rewards relentless hustle, it's easy to lose sight of what's important. In this deeply personal article, award-winning creative director Radim Malinic explores what happens when the pursuit of achievement takes over, leaving our health, happiness, and purpose in its wake.

Written BY:

Written BY:

Guest Author

Guest Author

27 November 2024

27 November 2024

Why this happens

It's not surprising that we react this way. All we're doing is following the survival instincts inherited from our hunter-gatherer ancestors.

Of course, society's goals are infinitely more varied and advanced than they were 12,000 years ago. Success and safety today encompass so much more than finding food and not getting eaten by wolves.

But whatever success means to us personally, and however we set about achieving it, we can sometimes keep our eyes too much on the prize. We can become blind to the toll that the rinse-and-repeat processes needed to win it can take.

Exposing our nervous systems to this day after day is intense. If we're struggling in some way, whether financially, personally or professionally, then the mental and physical toll can be enormous.

Yet the taste of success, of victory over the odds, is still sweet. The dopamine hit is bliss. And so we want more. We go again. And again. We can get like the pensioners in Vegas casinos, throwing one quarter after another into the slot machines.

Why it's addictive

Success can be as addictive as anything. What better high than to thrive at something you're good at and that you enjoy, especially when it comes with apt financial rewards?

And you wouldn't think success could be dangerous, especially when working at something you love. When we do our work well and reap the rewards, we feel validated. We want to keep it doing because we enjoy it, so we do it more. And more. And more.

If you're interested in developing a project with us, please schedule a call. We're passionate about creating brands across various industries and markets.

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© 2024 ATLA*

CHICAGO* & MEXICO CITY*

Tuesday, December 3, 2024

3:44:00 PM

If you're interested in developing a project with us, please schedule a call. We're passionate about creating brands across various industries and markets.

  • DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

© 2024 ATLA*

CHICAGO* & MEXICO CITY*

Tuesday, December 3, 2024

3:44:00 PM

If you're interested in developing a project with us, please schedule a call. We're passionate about creating brands across various industries and markets.

  • DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

    DESIGN & STRATEGY *

© 2024 ATLA*

CHICAGO* & MEXICO CITY*

Tuesday, December 3, 2024

3:44:00 PM