BRANDING BLOG

Ando is a brand that sells gummies to prevent facial flushing caused by alcohol consumption. We created a fun, colorful, and engaging brand targeted at millennials, encompassing both the lively branding and distinctive packaging design to make it stand out.

Wonderful features a vibrant and dynamic brand identity with comprehensive design elements. We crafted a colorful and energetic visual identity that truly reflects the creativity and enthusiasm of the community it serves, enhancing its overall appeal

Pathize is a mental health app designed to support users on their wellness journey. I was responsible for the brand's inviting visual identity and intuitive user interface design, ensuring the app is both welcoming and easy to navigate, fostering a supportive environment.

For Conscious Care Company, we developed a unique, eco-friendly branding project that is both clean and mindful. The design connects the brand, humans, and the planet Earth, emphasizing sustainability and consciousness in a visually appealing way.

Huémac is a platform for adventure enthusiasts in Mexico to connect with experienced guides. I created the adventurous and vibrant branding to reflect the spirit of the brand, ensuring it resonates with both seasoned guides and passionate adventurers.

Tigre Tigre is a unique sushi restaurant in San Luis Potosí. I crafted its refined branding, visual identity, and art direction, combining high-quality gastronomy with stunning architectural design to create a memorable and sophisticated dining experience.

Pounce and Biscuit is a premium pet care brand offering top-quality products for cats and dogs. I developed their elegant branding and packaging design, ensuring it reflects the premium quality and love that goes into every product, appealing to discerning pet owners

One of our most heartwarming projects was PuppyPy, a brand that caters to the joy and wellbeing of our furry friends. The challenge? PuppyPy needed a complete rebrand to modernize and innovate their identity and product line. We aimed to create something that was both fresh and market-ready. The result is a vibrant, colorful graphic identity bursting with illustrations and photos. It captures the attention of pet lovers and showcases the brand's flexibility and originality. PuppyPy now stands out as the go-to for top-notch pet accessories!

One of our most exciting projects was Shop Latinx, a marketplace founded by a Latina woman to spotlight Latino brands in North America, supporting emerging brands and diverse communities with a vibrant cultural identity. Transforming a fashion brand to embody Latinx folklore and passion, while staying modern and stereotype-free, was an incredible challenge. We achieved a lively, multicultural brand that blends traditional Hispanic elements with modern flair, capturing the essence of Shop Latinx and its vibrant, diverse spirit.

OxyLife is a standout project for us, a prestigious bottled water brand hailing from the UAE. With a client dedicated to purity and excellence, we were thrilled to reimagine their image for the luxury market. Crafting a design that exudes freshness and sophistication, we ensured OxyLife stands tall in every elite setting, from parties to five-star venues.

This is how we created Vinos Vinos, a brand that bridges traditional liquor buyers with online party enthusiasts in Mexico. They're moving from marketplace sales to building their own online store. They needed to appeal to everyone, from in-store buyers to online shoppers. We crafted a fun yet professional brand using dark backgrounds with colorful elements, blending tradition with new, celebratory moments. Cheers!

A very special brand we designed in 2023, with a very particular target: young gymnasts. The brand reflects both the artistic side and competitive nature of gymnastics.

This is one of the brands We've been involved with the most, from its creation to its operation. Visually, it's one of the best brands we have created. Designed to make a top-notch gin that can easily be mixed and used to create amazing and surreal drinks. Inspired by the surreal spaces of Huasteca Potosina and the incredible worlds found throughout Mexico

One of the most beautiful and important buildings built in my hometown, and also the location of my studio (Espacio K), we were commissioned to create the identity of the building and its signage.

The Bridge is a hospitality project located in Bali with impressive architecture. I developed the cohesive and inviting branding to complement the architectural concept of this new hospitality venture, creating a seamless and elegant identity that enhances the guest experience.

This is how we transformed a mezcal brand that seemed childish and cheap into a luxury and high-level brand. We renamed Xantolo to Alma Brava, which means Brave Soul. An elegant, daring name that invites us to deal with our soul while drinking mezcal.

I'm fascinated by the branding we created for Munda, a real estate development situated in La Saladita, MX. It's one of the leading surf destinations worldwide.

Castro Capital seeks to be a trusted partner for its clients. They provide knowledge and expertise. To represent this vision, we created a modern, minimalist brand that showcases a feeling of elegance for the future. Wanted to be seen as a powerful, respected, yet close, trustworthy partner. We were looking for a mixture of minimalism and power and elegance that looks into the future and reflects itself as someone you can count on.